MERchandising
DESIGN & CONCEPT FOR BJÖRN AXÈN FOR JoAnn Tan Studio.
The brief was to transform their products into something unexpected and for this project I took inspiration from the cherry tree blossom during spring.
Flowers and leafs made of spray cans, hair gel tubes and real trees.
VICIOUS
" The retail landscape has shifted and so must the brands visual expression and retail experience."
Concept & styling IN main windows at
NK Nordiska Kompaniet's Summer Campaign
styling of window display @
NK Nordiska Kompaniet
for joann tan studio
focus on styling of accessories
and lace
CONCEPT & IDEA FOR GANTs celebration of 70 years as a fashion brand, "seven decades seven icons".
For each decade a hero product was highlighted. by powerful storytelling each hero product's heritage came alive throughout the whole customer journey.
Development of
new store concept &
VM-Guidelines for TELE2 for boys don't cry.
Visual support & training of staff during roll out of the concept
About
I am a passionate, creative and driven Senior Visual Merchandiser & Concept Developer based in Stockholm, Sweden, but with the whole world as my workplace.
During the last 20 years I have, in one or another way, worked in fashion and retail. This has given me valuable knowledge and understanding for all different parts and functions within retail. Most of the time I have spent designing window displays & store concepts, developing VM-guidelines and creating strong campaigns throughout the shop floor for many well-renowned brands. Both as the Global Retail Experience Manager for GANT, Global Visual Manager for Eton Shirts, for Joann Tan Studios different clients and as a freelancer.
Combining creativity with a commercial and a strong product focus was what former clients have highlighted as one of my strong points. Let me help you to develop your brands visual identity and to strengthen the product presentation by fantastic store concepts - simply an extraordinary retail experience!
Jill Söderdahl, founder of
VICIOUS Merchandising
